Gentle care for your teeth and gums

‘Be you’ protects the enamel with a low RDA. Hydroxyapatite closes openings that expose dentine – and relieves the pain of sensitive teeth. Glucose oxidase encourages the flow of saliva with natural enzymes and strengthens your mouth’s natural defences. No SLS means no dry mouth – and fewer ulcers.

Happy and healthy every single day

Daily support for a healthy oral microflora and daily protection against caries. Fluoride, xylitol, provitamin B5 and herbal extracts fight bacteria and help to stop inflammation. And ‘Be you’ comes in six zesty, fresh flavours.

Naturally whiter and brighter, day by day

This is gentle, natural, whitening – enzymatically… so your teeth become a little whiter and brighter every time they brush. Hydroxyapatite smoothes the teeth, making it difficult for new discolouration particles to take hold. No harmful bleaching. No grinding down. And a filter adsorbs yellow light to make your teeth appear even whiter. Just ‘Be you’… and smile for the camera!

• Toothpaste in six zesty flavours
• Gentle, natural whitening
• With glucose oxidase, hydroxyapatite, xylitol
• Beautiful herbs including echinacea, bitter orange, devil’s claw and Indian pennywort
• Six zesty flavours
• 950 ppm sodium fluoride
• Low RDA
• Vegan
• Free from SLS, Triclosan and microplastics
• Made in Switzerland