Toothpaste is one of the most important parts of a person's oral hygiene regime. However, there are a lot of toothpastes available, each offering different features, which can make choosing the right one difficult. With all of these features, finding a toothpaste that works for you can be a little daunting, which is why we’ve written this article to help compile the features, and pros of each of our leading toothpaste brands and help you discover which toothpaste you should use in 2024.

The theme of 2024's national smile month is ‘Love Your Smile’ which can mean a lot of things to different people. We have articles describing National Smile Month 2024 in greater detail, as well as articles on how to help communicate effectively with patients and encourage them to have better oral care. If you’re a dental practitioner, we have an article examining the best endodontic motor to use in 2024. We also have an article on effective oral hygiene & prevention methods, and the equipment no dentist could do without.

Which Toothpaste Should I Use in 2024? 
The following toothpaste lines have been chosen from DD’s catalogue based on their features to provide a demonstration of the different types of toothpaste. If you’re looking to shop a range of toothpaste, please browse our range.

  Fluoride Content PPM Non-foaming Non-flavoured Vegan Sensitive teeth SLS-FREE
Sensodyne Toothpaste Pronamel Extra Fresh 1450 x x *
UltraDEX Toothpaste With Fluoride 1000 x x
Aquafresh Toothpaste Big Teeth 1400 x x *
oraNurse Unflavoured Toothpaste 1450ppm 1450 x
Colgate Total Original Care Mint Toothpaste 1450 x x * x x
Corsodyl Complete Protection Toothpaste Extra Fresh 1400 x x * x x
Duraphat 2800 2800 x x * x

*Unspecified

Enamel Repair 
Sensodyne Toothpaste Pronamel Extra Fresh
 
Designed for people who are at risk of acid erosion from everyday foods such as orange juice. This toothpaste is formulated to strengthen enamel and help to reduce sensitivity. The formulation of this toothpaste also encourages fluoride uptake and helps to harden damaged enamel.  

For Better Breath 
UltraDEX Toothpaste With Fluoride 

This toothpaste brand is designed to improve bad breath. Rather than masking the scent of bad breath, the UltraDEX Toothpaste with Fluoride targets Volatile Sulphur Compounds using CloSYS11. Its low abrasion formula (RDA 53) is also intended to target everyday stains such as tobacco or coffee. This toothpaste also is part of a larger range of other products, including an oral rinse and spray.

For Children
Aquafresh Toothpaste Big Teeth


A toothpaste for those aged 6+, which has a triple-protection foaming formulation to help strengthen enamel and protect against damage caused by sugar. The foaming effect helps to make sure that your child cleans the gaps and spaces between their teeth. This toothpaste is good for protecting adult teeth and milk teeth alike. 

Improving Gum Health  
Corsodyl Complete Protection Toothpaste Extra Fresh


Improving Gum health is a priority for this toothpaste. Through targeting plaque and helping to protect the seal between teeth and gums, this line of toothpaste can help to soothe inflamed and red gums (gingivitis), which helps to protect the user from bleeding gums and bad breath.  

Long-Lasting Plaque Bacteria Protection 
Colgate Total Original Care Mint Toothpaste

This toothpaste from Colgate is formulated to provide 24hr protection from bacteria on the teeth, tongue, gums, and cheek, as well as eight other benefits. These benefits being plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. 

High Fluoride
Duraphat 2800  

Designed for the prevention of tooth caries (tooth decay), this toothpaste is excellent for those who are at risk of caries. Additionally, this toothpaste can be used on patients with a history of, or active exposed root surfaces, high sugar diets, orthodontic appliances & dry mouth. Duraphat 2800 may be used instead of regular toothpaste, so is minimally invasive on a patients’ routine.

Please note: This product is prescription-only and contains a high amount of fluoride. Please consult your dentist or pharmacist before using this toothpaste. 

oraNurse Unflavoured Toothpaste 1450ppm  - Unflavoured 

Formulated for those who have sensory issues with strong flavours, this toothpaste has all the protective ingredients you would expect to find in a toothpaste, but with no foaming agents and no flavouring. This toothpaste is also free from artificial colouring, which may be a bonus to some patients.

What should I look for in a toothpaste?  

The first thing to look for in toothpaste is fluoride, the NHS recommends using a toothpaste with at least 1350 parts per million (ppm) fluoride. High fluoride toothpastes are available but are prescription-only, and often only prescribed to those who are at risk of dental Caries (tooth decay). While high fluoride toothpaste may be effective as a toothpaste to help prevent dental caries, it isn’t necessary for daily use and should only be used under a dentist’s supervision.  

How much you should seek out toothpaste with other features depends on your needs. If you have sensitive teeth (or dentine hypersensitivity), it might be worth seeking out a toothpaste that is formulated to help sensitivity. If you suffer from sensory, or taste-based issues, then looking for an unflavoured or non-foaming toothpaste should be your priority.  

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